Quality, speed and cost effective – that’s what you expect from your commercial printer. In the past few years Kopytek has invested more than $5 million into new technologies, including the latest in digital printing. Kopytek President John Peterson will explain how this strategy brings a clear competitive advantage over the competition and the benefits [...]

Companies are working on tighter marketing budgets than ever before, so every marketer is looking for ways to get more bang for their dollar. Direct mail campaigns using variable data printing can help do just that. Kopytek President John Peterson will explain what it takes to create a successful campaign, and review a case study [...]

In tougher economic times, you don’t necessarily need to trim your printing budget Too often, our clients hear the dreaded “budget cut” phrase.  We hear it in our industry every January 1, despite whether it is boom or bust.  In reality, what a business is trying to do is get within budget, because so often [...]

The holiday season has always been a time to get together with loved ones, offer thanks for the blessings of the year, and offer well wishes to friends and neighbors as we begin a New Year. 2008 has been one of change and growth for Kopytek – a year in which we moved into a [...]

At Kopytek, we work with companies of all sizes to fulfill their printing needs. That being said, it’s always exciting to work with a small business and help them realize that they can, in fact, create the printed pieces they need and stay within budget. Here are some tips to help small businesses do just [...]

The world’s largest printing press manufacturer, Heidelberger Druckmaschinen AG, has seen economic downturns before, but probably none quite like the current cycle.  Consolidation, a high Euro, and Japanese competition are among the many obstacles facing one of the great companies of the printing industry. As the number of printing companies continues to decline, Heidelberg finds [...]

Back in August, Printing Impressions Magazine wrote an article about the differences between small commercial printers versus franchise printers.  Kopytek was interviewed for this article because of the unique perspective we have on this situation.  You see, we started the business back in 1986 as a franchise of a well-known quick service printing and copy [...]

Happy Halloween! Gavin Drake, Marketing Director for Quark, picked up on our blog post the other day regarding Quark, and he had a correction for us, which we need to explain. In our blog posting, we had included the phrase “come back to Quark” in quotation marks, implying that Quark actually stated these words in [...]

Printers, graphic designers, and advertising agencies received a funny email the other day, inviting us to “come back to Quark” and try version 8. Thousands of us in this field have had a lot of laughs over this one, and here’s why: Years ago, Quark was the only game in town. If you wanted the [...]

When times get tough, a lot of people make jokes about it not being a problem for a printer, because they can just print money. Of course, everyone laughs but the printer, because he or she has heard that one (about a million times). It does, however, bring up an interesting topic, and that is, [...]