Entries Tagged as 'Printing'

The Demise of Printing is Here…..Again?

May 19th, 2010 · No Comments

Remember the song “Video Killed the Radio Star?” I know it has been awhile and it’s probably now stuck in your head, but think about the meaning behind the song. Before TV, radio was the dominate medium throughout the country. Families would huddle around the radio to hear their favorite shows. However, as TV gained [...]

Tags: Printing

Think Digital When Thinking Green

April 30th, 2010 · No Comments

Every year, millions of people from all around the globe recognize Earth Day as a day of environmental awareness. This year marks the 40th anniversary of the day, motivating people to evaluate their daily practices and the impact they have on the environment. Today, it is easier to go green than ever before. Small changes [...]

Tags: Printing

If Gutenberg was so smart, why did he print so slowly!

April 13th, 2010 · No Comments

During the 1400’s Gutenberg developed a printing press that lead the way for future innovation. At the time his printing press was the benchmark for speed and quality in printing. Today, if you were to print on one of Gutenberg’s printing presses, it would take 5,833 hours just to print the Sunday Edition of The [...]

Tags: Printing

Stretching Your Printing Dollars with Variable Data

April 8th, 2010 · No Comments

Can you imagine being paid a dollar a day? That was the reality of life during The Great Depression. Times were very bleak and to cope people had to become more resourceful. During that time though, there was a major break through in printing technology. A new printer called the Platen printing press helped improve [...]

Tags: Printing

The USPS advanded plan to trim service

March 24th, 2010 · No Comments

The USPS today advanced its plan to trim service to a 5-day schedule, read on:   http://tinyurl.com/ylo48dk   Kopytek fully supports this plan. In order for the USPS to remain viable, it must remain competitive, and one of the easiest ways to trim costs is to trim the Saturday delivery.  We remain confident in the [...]

Tags: Printing

How many times can you fold a piece of paper?

March 23rd, 2010 · No Comments

Believe it or not, the art of folding paper is rooted in deep mathematical traditions. For many years there has been a debate on whether a piece of paper could be folded in half more than seven times…try it, you might not make it that far! Many experts concluded that making the eighth fold was [...]

Tags: Printing

Utilizing the US Postal Service: How to create value from a postal system in transition

March 10th, 2010 · No Comments

Before the U.S. Constitution and Declaration of Independence, there was the United States Postal Service (USPS). Sounds unbelievable, but it’s true. The USPS was founded in 1775, one year before the US succeeded from Great Britain. The postal service at the time was much different than it is today; mail was not delivered directly to [...]

Tags: direct mail · Printing

Printing…better than pulling a rabbit out of your hat!

February 26th, 2010 · No Comments

Ever wonder how the ink on a postcard goes all the way to the edge? It seems like a trick only the great Houdini could have mastered! The fact is printers don’t use any magic words or a wand; instead they use a method known as a bleed. Unfortunately a printer is unable to print [...]

Tags: Printing

Commercial Printing has evolved – Have you?

February 19th, 2010 · 1 Comment

One of the earliest accounts of printing dates back to the days when the emperor of China ordered prints of the six main classics of Confucianism. Since then, a lot has changed! Printing has steadily evolved as technology has improved and demand has changed. Today it doesn’t take an emperor’s budget to order custom printing [...]

Tags: Printing

It’s all in the dots … dots per inch, that is

February 9th, 2010 · No Comments

If there’s one thing that great printed pieces have in common, it’s crisp, vibrant, and high quality imagery.  The photography you incorporate into your design helps give it life and make it eye catching.  Unfortunately, it’s also the issue of photography that can challenge your project when it goes to print if you don’t prepare [...]

Tags: Printing

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