Entries Tagged as 'Printing'

The USPS advanded plan to trim service

March 24th, 2010 · No Comments

The USPS today advanced its plan to trim service to a 5-day schedule, read on:
 
http://tinyurl.com/ylo48dk

 
Kopytek fully supports this plan. In order for the USPS to remain viable, it must remain competitive, and one of the easiest ways to trim costs is to trim the Saturday delivery.  We remain confident in the USPS, and we are [...]

Tags: Printing

How many times can you fold a piece of paper?

March 23rd, 2010 · No Comments

Believe it or not, the art of folding paper is rooted in deep mathematical traditions. For many years there has been a debate on whether a piece of paper could be folded in half more than seven times…try it, you might not make it that far! Many experts concluded that making the eighth fold was [...]

Tags: Printing

Utilizing the US Postal Service: How to create value from a postal system in transition

March 10th, 2010 · No Comments

Before the U.S. Constitution and Declaration of Independence, there was the United States Postal Service (USPS). Sounds unbelievable, but it’s true. The USPS was founded in 1775, one year before the US succeeded from Great Britain. The postal service at the time was much different than it is today; mail was not delivered directly to [...]

Tags: Printing · direct mail

Printing…better than pulling a rabbit out of your hat!

February 26th, 2010 · No Comments

Ever wonder how the ink on a postcard goes all the way to the edge? It seems like a trick only the great Houdini could have mastered! The fact is printers don’t use any magic words or a wand; instead they use a method known as a bleed. Unfortunately a printer is unable to print [...]

Tags: Printing

Commercial Printing has evolved - Have you?

February 19th, 2010 · 1 Comment

One of the earliest accounts of printing dates back to the days when the emperor of China ordered prints of the six main classics of Confucianism. Since then, a lot has changed! Printing has steadily evolved as technology has improved and demand has changed. Today it doesn’t take an emperor’s budget to order custom printing [...]

Tags: Printing

It’s all in the dots … dots per inch, that is

February 9th, 2010 · No Comments

If there’s one thing that great printed pieces have in common, it’s crisp, vibrant, and high quality imagery.  The photography you incorporate into your design helps give it life and make it eye catching.  Unfortunately, it’s also the issue of photography that can challenge your project when it goes to print if you don’t prepare [...]

Tags: Printing

Matching Colors Just Got Easier

October 5th, 2009 · No Comments

Pantone releases color application for iPhone
Colors are important to printing and marketing. They help communicate brand, character and message. But matching colors from concept to creation can be a challenge, especially if you fell in love with a color you saw while you were out shopping at the mall or playing ball at the park.
Each [...]

Tags: Printing

Printing or Social Media?

September 11th, 2009 · No Comments

Has Social Media made Printing Obsolete?
I recently read an article in QuickPrinting magazine, a trade publication for printers, about social media and what it means to the printing industry.  It made me begin to ponder the issue of businesses and organizations using media such as Facebook or Twitter as a cheap way to sales leads. [...]

Tags: Printing

Can Printing be green?

August 27th, 2009 · No Comments

A popular symbol of a green lifestyle is a tree leaf. So it’s only natural to assume printing runs contrary to the green movement because paper is made from trees. Electronic communication has often been viewed as the greener alternative.
Nearly everything we do has some impact on the environment, but the truth is printing is [...]

Tags: Printing · direct mail

How to Compare Print Quotes

July 13th, 2009 · No Comments

Comparing print quotes can seem like a daunting task, but it’s really a snap if you know what you’re looking at. The process involves reviewing each quote to make sure that each printer is quoting you the same thing with the same aspects of the job in mind. These include color, size, shape, bleeds, paper [...]

Tags: Printing

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