Ever wonder how the ink on a postcard goes all the way to the edge? It seems like a trick only the great Houdini could have mastered! The fact is printers don’t use any magic words or a wand; instead they use a method known as a bleed. Unfortunately a printer is unable to print [...]

One of the earliest accounts of printing dates back to the days when the emperor of China ordered prints of the six main classics of Confucianism. Since then, a lot has changed! Printing has steadily evolved as technology has improved and demand has changed. Today it doesn’t take an emperor’s budget to order custom printing [...]

If there’s one thing that great printed pieces have in common, it’s crisp, vibrant, and high quality imagery.  The photography you incorporate into your design helps give it life and make it eye catching.  Unfortunately, it’s also the issue of photography that can challenge your project when it goes to print if you don’t prepare [...]

Pantone releases color application for iPhone
Colors are important to printing and marketing. They help communicate brand, character and message. But matching colors from concept to creation can be a challenge, especially if you fell in love with a color you saw while you were out shopping at the mall or playing ball at the park.
Each [...]

Has Social Media made Printing Obsolete?
I recently read an article in QuickPrinting magazine, a trade publication for printers, about social media and what it means to the printing industry.  It made me begin to ponder the issue of businesses and organizations using media such as Facebook or Twitter as a cheap way to sales leads. [...]

A popular symbol of a green lifestyle is a tree leaf. So it’s only natural to assume printing runs contrary to the green movement because paper is made from trees. Electronic communication has often been viewed as the greener alternative.
Nearly everything we do has some impact on the environment, but the truth is printing is [...]

Comparing print quotes can seem like a daunting task, but it’s really a snap if you know what you’re looking at. The process involves reviewing each quote to make sure that each printer is quoting you the same thing with the same aspects of the job in mind. These include color, size, shape, bleeds, paper [...]

With the economy the way it is today, it’s probably no surprise that the printing industry is facing one of the toughest markets it has ever seen. What may be surprising, however, is that despite these tough times, Kopytek was able to grow its revenue 9% between 2007 and 2008. And it’s most likely the [...]

Doing your homework pays off……
 
For a second year in a row, Kopytek Inc. has been named one of the Top 25 Printing Companies in the St. Louis area by the St. Louis Business Journal. We moved to No. 22 this year from No. 23 last year. And I truly believe that doing our homework was responsible [...]

We recently had a client trim a budget on a fundraiser.  For the last several years, they consistently sold 47-50 tables for a “trivia night” at $500 per table.  The client produced 2 mailings and a newsletter to promote the trivia night, which routinely brought in over $40,000.
This year, because of budget constraints, the client [...]