It doesn’t take a super detective like Batman to figure out that booklets and other printed pieces need to have a binding. Without the binding, some printed pieces would be clumsy and fall out when opened, which is far from “super” for your return on investment. But just like Batman and Robin, printers like Kopytek [...]
Entries Tagged as 'Printing'
The Dynamic Duo of Printed Pieces
September 3rd, 2010 · No Comments
Tags: Printing
Colors That Evoke Emotion, part 2
July 28th, 2010 · No Comments
Welcome back, I hope you haven’t been lost without the other half of the color spectrum. Colors are very important to how we connect with a printed piece, just as important as the copy. Have you ever tried to read a list of colors, but the words where actually a different color than they read…like [...]
Tags: Printing
Colors That Evoke Emotion, part 1
July 22nd, 2010 · No Comments
If you’re red with anger and become blue with sorrow, does that mean there’s a period of being purple somewhere in the middle? Well maybe if you’re a chameleon, but for the rest of us, colors carry meanings that evoke emotions. Whenever you send out a printed piece, the colors, along with the design should [...]
Tags: Printing
Direct Mail and Social Media are Friends on Facebook
July 13th, 2010 · 1 Comment
Social media sites might all seem like YouTwitFace to you – confusing, and hard to keep up with. Yet as confusing as it may seem to some, social media, (i.e. Facebook, Twitter, LinkedIn) can be a good form of communication. But take caution! While it is easy to look at Facebook’s 500 million unique visitors [...]
Tags: Printing
The Land of the Free and the Home of Printing
July 3rd, 2010 · No Comments
Maybe that’s not exactly what Francis Scott Key wrote during the shelling of Fort McHenry, but it is certain that without the printing press the American Revolution may have never happened. That’s because the printing press was America’s first collective voice. During this time freedom of speech was not protected and printing was the only [...]
Tags: Printing
TOP “OLD NEWS”: The Internet to Bring about the End of Printing
June 7th, 2010 · No Comments
BREAKING NEWS: In a shocking story, UK newspaper the Independent is predicting that the Internet will bring about the end of printing. The author with his amazing foresight was quoted as saying, “In Silicon Valley, the printing business is down 40 percent in the past 24 months…record numbers of printers are failing, being sold, or [...]
Tags: Printing
The Demise of Printing is Here…..Again?
May 19th, 2010 · No Comments
Remember the song “Video Killed the Radio Star?” I know it has been awhile and it’s probably now stuck in your head, but think about the meaning behind the song. Before TV, radio was the dominate medium throughout the country. Families would huddle around the radio to hear their favorite shows. However, as TV gained [...]
Tags: Printing
Think Digital When Thinking Green
April 30th, 2010 · No Comments
Every year, millions of people from all around the globe recognize Earth Day as a day of environmental awareness. This year marks the 40th anniversary of the day, motivating people to evaluate their daily practices and the impact they have on the environment. Today, it is easier to go green than ever before. Small changes [...]
Tags: Printing
If Gutenberg was so smart, why did he print so slowly!
April 13th, 2010 · No Comments
During the 1400’s Gutenberg developed a printing press that lead the way for future innovation. At the time his printing press was the benchmark for speed and quality in printing. Today, if you were to print on one of Gutenberg’s printing presses, it would take 5,833 hours just to print the Sunday Edition of The [...]
Tags: Printing
Stretching Your Printing Dollars with Variable Data
April 8th, 2010 · No Comments
Can you imagine being paid a dollar a day? That was the reality of life during The Great Depression. Times were very bleak and to cope people had to become more resourceful. During that time though, there was a major break through in printing technology. A new printer called the Platen printing press helped improve [...]
Tags: Printing




