At Kopytek, we work with companies of all sizes to fulfill their printing needs. That being said, it’s always exciting to work with a small business and help them realize that they can, in fact, create the printed pieces they need and stay within budget. Here are some tips to help small businesses do just [...]

Last month, I was interviewed by DM News, a publication focusing on the Direct Marketing industry, about ways to reduce the cost of direct mail pieces. As a printer, I’ve seen many projects that were relatively inexpensive, but have packed a great punch and produced results for the client. Here were the tips that I [...]

Proofing a job for print is one of the last, and most critical, steps in your project. It’s your final chance to take a look at what’s going to be produced, make sure it’s right, and send it to the presses. It’s also your final chance to make sure everything is correct, and appears as [...]

Happy Halloween! Gavin Drake, Marketing Director for Quark, picked up on our blog post the other day regarding Quark, and he had a correction for us, which we need to explain. In our blog posting, we had included the phrase “come back to Quark” in quotation marks, implying that Quark actually stated these words in [...]

Printers, graphic designers, and advertising agencies received a funny email the other day, inviting us to “come back to Quark” and try version 8. Thousands of us in this field have had a lot of laughs over this one, and here’s why: Years ago, Quark was the only game in town. If you wanted the [...]

Using freelancers is a great way for businesses to get professional graphic design work without the expense of a large agency or having a designer on staff. Many of our clients work with wonderful freelancers who bring a wide range of talent and expertise to each project. If you’ve never worked with freelancers, here’s a [...]

A client recently came to us with a project for a brochure. Nice looking piece. The designer had done a lot of “artistic” techniques to create the effect he was after. But it was now time to print, and we all soon found that those techniques created a lot of trouble with the file. This [...]