A popular symbol of a green lifestyle is a tree leaf. So it’s only natural to assume printing runs contrary to the green movement because paper is made from trees. Electronic communication has often been viewed as the greener alternative.
Nearly everything we do has some impact on the environment, but the truth is printing is [...]

Direct mail is the delivery of advertising material to a targeted group of people through postal mail.
Even in the age of electronic communication, direct mail still provides an essential, tangible connection to your customers. In today’s crowded and competitive world, you need to be sure to grab the attention of your customers. As a [...]

At Kopytek, we work with companies of all sizes to fulfill their printing needs. That being said, it’s always exciting to work with a small business and help them realize that they can, in fact, create the printed pieces they need and stay within budget. Here are some tips to help small businesses [...]

Last month, I was interviewed by DM News, a publication focusing on the Direct Marketing industry, about ways to reduce the cost of direct mail pieces. As a printer, I’ve seen many projects that were relatively inexpensive, but have packed a great punch and produced results for the client. Here were the tips [...]