Let’s play a game with a paper fortune teller. Remember that? It was the cone shaped game where just a few simple questions could give you the future! What color do you choose? B-L-U-E What number do you choose? 1-2-3 Your future is…. (unfolding a corner of the cone) your next direct mail piece will [...]

Not surprisingly, we never really grow out of our love for shiny things. Think about how a child operates, they are in deep concentration working on their building blocks…and then something shiny in the room reflects, immediately grabbing their attention. While most adults no longer play with blocks and chase shiny things across the room, [...]

Taking directions for direct mail isn’t like using MapQuest for your summer vacation - there aren’t specific directions to take you where you want to go. Instead there are elements that should be incorporated to make your direct mail piece work effectively. Remember even with the greatest mailing list, a direct mail piece lacking certain [...]

PURLs may not look great around your neck, but they can sure light up a direct mail piece. PURLs not to be confused with pearls, stands for Personalized URL. What is that you ask? PURLs are personalized website landing pages that are created specifically for each prospect on your mailing list. These personalized landing pages [...]

Direct mail is one of the most strategic and targeted marketing functions, and if done correctly, can offer great return on investment. One of the greatest advantages it offers is the ability to establish one-on-one contact with the recipient, right at their doorstep. According to the United States Postal Service (USPS), 98 percent of consumers [...]

Before the U.S. Constitution and Declaration of Independence, there was the United States Postal Service (USPS). Sounds unbelievable, but it’s true. The USPS was founded in 1775, one year before the US succeeded from Great Britain. The postal service at the time was much different than it is today; mail was not delivered directly to [...]

A popular symbol of a green lifestyle is a tree leaf. So it’s only natural to assume printing runs contrary to the green movement because paper is made from trees. Electronic communication has often been viewed as the greener alternative.
Nearly everything we do has some impact on the environment, but the truth is printing is [...]

Direct mail is the delivery of advertising material to a targeted group of people through postal mail.
Even in the age of electronic communication, direct mail still provides an essential, tangible connection to your customers. In today’s crowded and competitive world, you need to be sure to grab the attention of your customers. As a [...]

At Kopytek, we work with companies of all sizes to fulfill their printing needs. That being said, it’s always exciting to work with a small business and help them realize that they can, in fact, create the printed pieces they need and stay within budget. Here are some tips to help small businesses [...]

Last month, I was interviewed by DM News, a publication focusing on the Direct Marketing industry, about ways to reduce the cost of direct mail pieces. As a printer, I’ve seen many projects that were relatively inexpensive, but have packed a great punch and produced results for the client. Here were the tips [...]