When you walk in a casino, chances are, you are going to walk out with less money than you came in with. (How else could they offer all-you-can-eat crab legs?) Maybe you’ve heard the term, the house always wins. That is because casinos play the ‘house advantage’ by mathematically determining favorable odds to ensure they [...]

As Americans we have always held our independence very dear, fighting for our personal freedoms. Next week we will celebrate our largest victory, marking the day that we secede from England. One of the most famous stories from the American Revolution is the heroic midnight ride of Paul Revere. As the British moved to capture [...]

In the earliest days of the United States Postal Service, the agency delivered the mail seven days a week, rain, snow or shine. But in 1912, something strange started happening, church attendance was dropping! Looking for the source, ministers and priests noticed people were using post offices as gathering places and appealed to the government [...]

What’s the most effective way to market the end of the world? With print that is. When Harold Camping of Family Radio predicted the end of the world on May 21, he did it in part with a massive print campaign. While Camping’s message might have been a little off, his implementation was not. Yes, [...]

You are feeling sleepy, very very sleepy. Your eyes feel very heavy. You are drifting off into a deep, deep sleep. Well, us saying that probably didn’t change anything, unless you were already tired, but it might have made you think about sleep. When people go under hypnosis, the person administering the instructions is using [...]

Rabbits can be found almost anywhere in the wild, in cartoons and even in astrology. But there is one rabbit which is more popular than the rest, the Easter Bunny. Not much is known about this mystical animal beyond the treats he leaves for good children all over the world. In fact his origins are [...]

You wouldn’t go hiking without a compass, so why venture into direct marketing without an experienced guide? Throughout history there have been countless explorers who have set out to find new territories, but needed help from others who knew the lay of the land. In fact, Lewis and Clark would have never seen the Pacific [...]

On April 1st it’s not easy to know who you can trust and who you can’t. In recent years there have been spectacular April Fools Day pranks on TV, in the newspaper and on the radio. No matter how large these pranks grow, nothing good seems to come out of them, except for a few [...]

Rock concerts are awesome, with their pyrotechnics, flashing light and loud music. But try having a conversation during a concert – it’s not going to happen. That’s because some rock concerts are so loud they are deafening. In fact the band Kiss hit 136 decibels at a concert in Ottawa. That’s louder than a jet [...]

Breakout the shamrocks, kilts and bag pipes, it’s St. Patrick’s Day! But did you know that this luckiest of holidays was actually started in the United States? I guess that adds clarity to the motto “everyone’s Irish on March 17.” St. Patrick, who was English, is the patron saint of Ireland and closely tied with [...]