What’s the most effective way to market the end of the world? With print that is. When Harold Camping of Family Radio predicted the end of the world on May 21, he did it in part with a massive print campaign. While Camping’s message might have been a little off, his implementation was not.

Yes, it’s true, the world did not come to an end. But, what we did see is the power of print media! Using an integrated approach and more than $100 million, Camping’s campaign put a heavy focus on billboards and brochures.

You might ask, why did he choose brochures? Easy, they are one of the most effective ways of leaving a lasting impression and educating your audience. Brochures are cost-effective, quick to print and fulfill new orders.

When you put a brochure in someone’s hands they are likely to come away with your messaging. And when they want to reference more details, they can keep the brochure in a safe place like the refrigerator.

And a brochure can say a lot about your company. It should explain your business, show the benefits and give a call to action. Your selection of color, folds, and paper type will send a message to your audience about you.

The possibilities on a brochure are as endless as your imagination. If you can dream it, we can print it. Whether you are looking to open up a whole new world, or market its ending, print could be your best choice. If you have questions about brochures or any other print media, give us a call at Kopytek.