Let’s play a game with a paper fortune teller. Remember that? It was the cone shaped game where just a few simple questions could give you the future! What color do you choose? B-L-U-E What number do you choose? 1-2-3 Your future is…. (unfolding a corner of the cone) your next direct mail piece will be wildly successful bringing you tons of new business. YAH! That was so easy, but can this mystical paper cone really predict the future?

Our guess is probably not. But there are other types of creative folds and sizes you can use on your printed piece that can make it stand out and increase your chances of a response. Think of a tri-fold brochure.  You’ve probably seen or received one in the mail, opening to reveal three panels all of equal size. It’s simple, compact, and very economical – perfect for some situations.  There is nothing magnificent about this configuration, so your design and messaging will be key to draw your reader in.

Maybe you want to think outside the box and beyond the world of tri-folds.  Consider some other options, like:

• Gatefolds – Unfolding like the gates of castle, this printed piece has two panels which make up the front. When opened they reveal an area of four panels, a huge amount of space for copy and pictures. Gatefolds come in a number of sizes depending on your preference and price range.

• Half-Folds – The front cover of your brochure doesn’t always have to close all the way, thus concealing the entire inside. Instead, give your readers a “peek-a-boo” effect by folding your cover just part of the way.  It creates a unique design, and possibly even a unique size that will stand out in the crowd.

• Z-Folds – Think of a z-fold as an accordion, where your piece is folded back & forth in alternating direction rather than “rolled” into a fold in one direction.  Z-folds can be used in a traditional tri-fold scenario to give it a bit of the unexpected, or can be incorporated into a custom size for an even more one-of-a-kind appearance.

The possibilities are nearly endless, and unique folds and irregular sized printed pieces often are placed on the top of a stack of mail or papers, giving your piece an advantage.

As always, speak with your printer before you begin design.  While they can deliver a bigger impact, custom sizes and folds will affect the overall price of your printing and postage.  Have an idea for an odd shaped piece or unique fold?  Never fear – Kopytek can help walk you through your project.  Call us at 314-432-2700 or email sales@kopytek.com.