Welcome back, I hope you haven’t been lost without the other half of the color spectrum. Colors are very important to how we connect with a printed piece, just as important as the copy. Have you ever tried to read a list of colors, but the words where actually a different color than they read…like red. If you haven’t tried it, you’re probably going to read the color you see, not the color you read. Similarly that is how we react when we see colors on a brochure or direct mail piece. Here are the rest of the colors and their meanings and how they will affect your audience.
Green-Supports balance, harmony, growth, love, communication, being social, and acceptance. Green is the color for nature and environmental conscience and often associated with safety, especially medical products and dark green is associated with money. Green is the most restful color for the eye.
Blue- Increases calmness, peace, love, honesty, kindness, truth, emotional depth and devotion. It is the color of water and the sky. Blue is beneficial to the mind and body, because of its calming effect. Blue is often considered a male color and used to represent cleanliness.
Brown-The color of the earth symbolizes home, friendship, depth, stability, richness, nature, and tradition. Amber, a golden brown, represents courage and energy. Brown is the color of dirt, giving it n earthy environmental quality which is often coupled with green. Brown can stimulate the appetite, wholesomeness, steadfastness, simplicity, friendliness and dependability.
Silver-Removes negativity and symbolizes encouragement, communication, technology and a connection with stars and space.
Gold-Symbolic of the sun and glamorous attraction. It also represents strength, wealth, security and ease.
The best way to ensure you are using a color combination that works well with your printed piece is to talk to your printer. A printer with an experienced staff should be able to give guidance and help deliver a printed piece that will leave a lasting impression, and evoke the intended emotions of your audience.
