Pantone releases color application for iPhone

Colors are important to printing and marketing. They help communicate brand, character and message. But matching colors from concept to creation can be a challenge, especially if you fell in love with a color you saw while you were out shopping at the mall or playing ball at the park.

Each color chosen for a print job has an assigned name or number. There are many color manufacturers; and there are slight variations in their colors. Picking out colors typically means looking through a number of swatches or booklets at the printer’s office or gathering people together to go over samples to mix and match. Well, now there’s faster way. 

Pantone Inc., a color and color systems provider, just released an iPhone application for your creative, on-the-fly color inspirations. Now you can match colors that you see on the street to a library of colors on your phone. And you can e-mail your concept to all your colleagues with a touch of a button. The application costs $10 and can be downloaded at http://www.apple.com/iphone
 
Part of a printer’s job is to keep his clients informed of the latest technology in the printing world to make your printing job easier, faster and better. Printers offer more than just paper and ink; they give you ideas and ways to print your message in the most cost-effective and smartest way possible. Having a working relationship with your printer is central to keeping up-to-date on the newest ways to save time and money on your next print project. And we hope you do.