Has Social Media made Printing Obsolete?

I recently read an article in QuickPrinting magazine, a trade publication for printers, about social media and what it means to the printing industry.  It made me begin to ponder the issue of businesses and organizations using media such as Facebook or Twitter as a cheap way to sales leads. The Internet has certainly made some aspects of doing business more convenient, but isn’t the lone answer to all your sales problems.

I like to use the analogy of good stock market advice – Diversify. People accept information and act on their needs and desires differently.  While the internet, email, and social media as communications tools are great resources to have available for your marketing campaign, the fact of the matter is that tangible, printed pieces still deliver solid impact.

The real reason many consider this debate is cost savings. And that’s where I can help.

Working with your printer can save money in:

• Smaller Print Runs: Today’s technology has made small, customizable runs affordable for all sizes of businesses.  This allows you to print only what you need, and not tie up your money and resources in huge quantities of material.

• Prepress Preparation: A good printer will help you cut costs by educating you on everything you need to know in order to save time and money on the front end of any printing job. Issues with corrupted files or software compatibility problems can be solved ahead of time, which saves money in the long run.

• Postage: Printers have extensive knowledge of postage rate and can provide insight to you on the least expensive options for direct mail campaigns without sacrificing the quality and customization.

• Database Research: With sufficient knowledge of your marketing objectives, qualified printers provide a customized mailing list for your business to target your unique audience.

• Response Monitoring: Printers can provide response monitoring systems for your direct or virtual marketing campaigns in order to improve your response rates and customization needs of your clients.

Great printed pieces should always be a part of your marketing mix.  You can manage costs and deliver the impact you need.  Call me to find out how.